Definition
A dead click happens when a visitor clicks something and the page does not react: no navigation, no change, no feedback. It often points to an element that looks interactive but is not, such as an image, a heading or a styled label.
Why dead clicks happen
- Design signals clickability (underline, button style, hover effect) where there is no link.
- A link or handler is broken or missing.
- The click target is smaller than the visible element.
- The page is still loading, so the handler is not attached yet.
How to find them
Look for dead clicks in a heatmap, in replays, or in the Datsnip Inspector, which rings the element and counts the visitors who tried.
How to fix them
- Decide whether the element should be interactive.
- If yes, link it or make it respond. A page fix can change the link without a deploy.
- If no, restyle it so it does not look clickable.
- Watch the count drop after the change.
Frequently asked questions
What is the difference between a dead click and a rage click?
A dead click is a single click with no response. A rage click is repeated rapid clicks on one element. Dead clicks often turn into rage clicks when the visitor tries again.
Can I fix dead clicks without developers?
Often yes. A patch can change a link target or style on the live page. Deeper behavior changes still need code.
Find the dead clicks on your site.
Install the snippet and open the Inspector.